Marketing, Brand & Leadership Strategy
Modern brand systems and digital frameworks that align creative, data, and leadership. From products to portfolios — structure, clarity, and consistent momentum.
Full-Stack Marketer · AI Strategist · Technologist
Marketing and AI systems that make complex businesses easier to grow
I work with leaders across industries — commercial real estate, industrial, manufacturing, and beyond — to build the systems, train the teams, and make the numbers move.
I work with
Commercial Real Estate
Leasing teams, portfolios, investor relations
Industrial & Manufacturing
Complex B2B, spec-driven sales, ops alignment
Business Owners & Leaders
Marketing leadership, AI adoption, team growth
Professionals & Teams
Personal AI coaching, workforce upskilling
Services
What I Do
Strategic marketing and AI systems built for teams that value clarity, velocity, and results they can actually measure.
AI & Digital Transformation
I help teams integrate automation, analytics, and content intelligence in ways that enhance judgment and trust. Every solution is paired with education so adoption feels confident, not chaotic.
Growth Systems for Any Industry
GEO, search, and performance design to make businesses discoverable, understood, and chosen faster. Measurable growth built on simplicity and repeatable wins.
Education, Mentorship & Team Development
Workshops and internal programs that teach marketing and operations teams to use modern tools responsibly — in any industry. Building confidence, autonomy, and leadership across departments.
Speaking, Writing & Industry Insight
Practical frameworks shared through Substack, podcasts, and events. Helping leaders stay ahead of the shift in AI, marketing, and organizational change.
Ways to Work Together
Three Ways In
One background, three focused entry points. Find the engagement that fits where you are and what you need.
Fractional CMO + AI Systems
PureDigital
AI-powered marketing systems for CRE, industrial, and complex B2B. Strategy, execution, and education — all under one operating cadence. Built to compound month over month.
Explore PureDigital →1-on-1 Personal AI Training
Simple AI Coaching
Practical, judgment-free AI coaching for professionals who want a real edge — without the overwhelm. We work on your actual tasks and build your personal AI playbook live.
Start AI Coaching →Advisory, Speaking & Custom
Work with Nicholas
Direct engagements for speaking, strategic advisory, brand strategy, and team workshops. If you lead a team navigating change and want a clear-eyed partner, let's talk.
Let's Talk →
Process
How I Work
The best systems are simple, human, and built to last. My process connects strategy, creative, and technology into one clear operating rhythm that teams can actually run — without constant reinvention.
- Discovery that aligns people, goals, and data
- AI design that reduces friction and builds confidence
- Creative that earns trust and drives consistent action
- Measurement that proves impact and guides iteration
- Education that empowers teams to own the system
"Most teams don't need more software. They need alignment, education, and a cleaner way to work together."
— Nicholas Putz
Outcomes
What Gets Better
Qualified Demand Up
AI-enriched campaigns and automation lift lead quality year over year.
Sales Cycles Shortened
Digital-first storytelling and data insights accelerate decision cycles across industries.
Cost Efficiency Achieved
In-house systems replace redundant vendors and legacy spend.
Team Capability Grown
Upskilling, playbooks, and AI education increase confidence and output.
Brand Equity Strengthened
Consistent messaging and modern design improve perception across markets.
System Stability Improved
Data, content, and analytics unified into a single operating rhythm.
Newsletter
Systems & Signal
Fresh takes on AI, marketing, and the future of work. Short, direct, and useful — from Nicholas Putz on Substack. Follow along for weekly insight that actually applies to how you work.
About
About Nicholas
I've spent my career building at the intersection of marketing, technology, and real-world execution — across commercial real estate, industrial B2B, manufacturing, and beyond. I know how to build the system, train the team, and make the numbers move.
I founded PureDigital to bring Fractional CMO-level strategy to complex businesses, and Simple AI Coaching to teach professionals how to use AI without the hype or overwhelm. Father, builder, and marketing leader who likes clean plans and clear results.
- Marketing and innovation leadership
- AI strategy, enablement & hands-on coaching
- Full-stack: brand, web, automation, analytics
- Mentor, speaker, and community supporter
Family & Values
Family keeps the compass set. My core values bring the same steady approach to teams and partners. Build real trust, then build what is next.
Follow on LinkedIn
Weekly takes on AI, marketing systems, and what's actually working in real businesses.
Connect →
FAQ
Frequently Asked Questions
Straight answers on AI, marketing systems, and working with me — across every industry.
What kind of businesses do you work with?
Growth-minded leaders across commercial real estate, industrial manufacturing, complex B2B, and beyond. Any team that wants clean systems, modern marketing, and results they can measure.
What does a Fractional CMO actually do?
Executive-level marketing leadership without the full-time cost. I connect strategy to sales and operations, install a clear operating cadence, and build the data layer leadership can measure and trust.
How is Simple AI Coaching different from an online course?
It's personal, practical, and built around your actual work. We use your real tasks, your real tools, and build a playbook that fits your life — not a generic curriculum you never finish.
How do I know if my team is ready for AI adoption?
Take the free AI Readiness Assessment at puredig.com. In five minutes, you get a real picture of where you stand and where the biggest opportunities are — no sales call required.
What is Agentic Search, and why does it matter for marketing?
Agentic Search is where AI doesn't just find — it decides. Instead of showing links, AI agents interpret meaning and take action. The brands AI can clearly understand win. The rest fade into the noise.
What is Generative Engine Optimization, GEO?
GEO is modern SEO for AI models. You optimize for understanding, not just ranking. When an AI summarizes your space, you want to be the source it trusts to quote.
How can companies prepare for AI-driven marketing transformation?
Start with clarity, not complexity. Map outcomes, remove friction, and automate repeatable work. Pair every tool with education so the team knows why it matters and how to use it well.
What role does creativity play when marketing becomes AI-powered?
Creativity is the edge. Tools level the playing field. Taste, story, and point of view create separation. AI scales execution. People set direction.
How do you help organizations modernize their marketing systems?
I rebuild marketing as a clean operating system. We simplify tools, reconnect data, automate the boring parts, and tie work to revenue. The result is less noise and more signal.
How is AI impacting industrial and manufacturing marketing?
AI turns complex specs into useful guidance for engineers, buyers, and distributors. Think configurators, predictive outreach, and always-on support. Quiet sectors are becoming very advanced.
How is AI changing commercial real estate marketing?
AI removes guesswork. Leasing teams can predict interest, automate lead nurturing, and analyze performance in real time. Teams that connect data, story, and automation will feel modern and responsive.
What is the biggest mistake companies make when adding AI to their workflow?
They buy tools before they fix the process. Win with invisible AI that quietly improves speed, accuracy, and quality. No theater, just results.
Do you train teams as part of your engagements?
Yes. Education is built in. I run working sessions on AI use, content systems, and analytics literacy. The goal is confidence and adoption, not shelfware.
How do you handle governance, prompts, and content quality?
We set a light governance model. Approved prompts, review steps, and a simple content checklist. It keeps speed high and risk low.
How do I know if my marketing system is actually working?
A healthy system runs quiet. Leads flow, data syncs, reports make sense, and no one is exporting CSVs at midnight. If it feels heavy, simplify before you add more software.
What do you measure to prove impact?
Qualified demand, cycle time, content utility, and cost to serve. We track fewer metrics that matter and make decisions faster.
How do you manage change across marketing and leadership?
Small wins first, then scale. Clear owners, clear metrics, and steady communication. Leaders see progress and teams feel momentum.
What are the first steps to use AI responsibly in my business?
Pick one painful, predictable workflow. Automate it, measure the lift, and expand. Set light guardrails. Teach people how to prompt, review, and improve.
Get in Touch
Let's talk
If you lead a team and want sharper systems, cleaner marketing, or real AI adoption — send a note. I keep it simple and direct.