What is the Double Standard Supply Co. Mission?

To inspire strength, perseverance, and freedom in the face of ever-changing standards and noise we experience in life.

Follow your path.

Surpassing the idea of traditional apparel, DSCO was created in 2020 to be a lifestyle brand with the intent of building a movement of strength through inspiration and personal independence within our world; to help you fight back from the corporate narrative of how others demand we live.

The motivation from the start has always been to create an organic social movement with the intent to give back, utilize locally sourced resources, to showcase accomplished local and national artists as platform of expression & positive promotion, and to support independence and empowerment in our world with the freedom to think independently.

Established to exercise an authentic brand and culture that is not based on vanity and consumerism, DSCO is an experiment in our ability to break free from the world as we know it.

For DSCO, it's about providing a symbol of empowerment for all. It’s about following your own path.

Apparel Designed and Locally Crafted in Milwaukee, Wisconsin by Nicholas Putz.

DSCO was an experiment in brand design, e-commerce logistics, social media integration, and brand loyalty.